The Power of Public Speaking: How Public Speaking Establishes Your Expert Brand

The Power of Public Speaking: How Public Speaking Establishes Your Expert Brand

In the world of personal branding, few tools are as potent and transformative as public speaking. It offers a unique opportunity to create and influence public perception, setting you apart from the competition and positioning you as an authoritative figure in your industry.

 

Whether you’re an entrepreneur, business professional, or industry leader, harnessing the power of public speaking can be a game-changer for your personal brand. In this article, we’ll delve into the numerous benefits of public speaking engagements, and how they can elevate your professional image and establish you as an expert in your field.

Personal branding revolves around standing out, enhancing credibility, and becoming a recognized authority in your niche. By cultivating a distinctive personal brand, you unlock a world of opportunities, from advancing your career to increasing product sales and growing your social following. Public speaking is a unique platform that offers unparalleled exposure and visibility, connecting you with your audience on a deeper, more personal level.

However, many individuals shy away from speaking engagements due to fear and nervousness. They resort to alternatives like email marketing and blogging to promote their personal brand. But understanding the power of public speaking as a complementary tool to other brand-building efforts is essential.

This blog post will unveil compelling reasons to include speaking engagements in your brand-building strategies and provide valuable insights on overcoming your fear of public speaking.

Establishing Credibility:
When you step onto the stage as a speaker, you command attention and authority. The act of sharing your knowledge and insights positions you as a credible and knowledgeable figure in your industry. Audiences perceive speakers as experts and are more likely to trust and respect individuals who can deliver valuable information with confidence.

Showcasing Expertise:
Public speaking offers a platform to showcase your expertise in a way that few other mediums can match. As you share your experiences, ideas, and innovative approaches, you demonstrate your deep understanding of your field. This exposure not only reinforces your personal brand as an expert, but also distinguishes you from competitors.

Building Thought Leadership:
Thought leaders are individuals who inspire others with their ideas and vision. Through public speaking, you have the opportunity to shape discussions, influence opinions, and drive change within your industry. Being recognized as a thought leader enhances your personal brand and opens doors to new opportunities, including media features, collaborations, and invitations to exclusive events.

Expanding Network and Influence:
Speaking engagements provide a direct and impactful way to expand your network and connect with like-minded professionals, potential clients, and industry peers. The relationships forged during and after your presentations can lead to valuable partnerships, referrals, and collaborations that further strengthen your expert brand.

 

Enhancing Visibility and Reach:
Public speaking expands your reach beyond your immediate circle. Conferences, workshops, webinars, and panel discussions offer exposure to diverse audiences, both in-person and virtually. This heightened visibility can attract new followers to your personal brand, growing your influence and impact.

Improving Communication Skills:
Speaking in public hones your communication skills, making you a more effective and engaging communicator. These improved skills extend to various aspects of your personal brand, including interviews, networking, and media interactions.

Personal Growth and Confidence:
The journey of public speaking is not only professionally rewarding, but also personally transformative. Overcoming the fear of public speaking and mastering this art form builds self-assurance and confidence. As you embrace challenges and overcome them, you grow both as a professional and an individual.

 

In today’s competitive landscape, leveraging the power of public speaking can propel your personal brand to new heights. By establishing credibility, showcasing expertise, building thought leadership, expanding your network, and enhancing your visibility, you position yourself as a true authority in your field.

Embrace public speaking as a tool to elevate your professional image, solidify your expert brand, and leave a lasting impact on your audience. The rewards go beyond the stage; they lead to exciting opportunities, influential connections, and a personal brand that stands out in the crowd. So, step up to the podium, embrace the spotlight, and let your voice shape the future of your personal brand.

 If you are interested in a coaching session to evaluate or improve your public speaking and presenting skills please contact me to schedule a meeting >>>

 

Master Presenter Workshop video

Tips for Building Self-Confidence

Tips for Building Self-Confidence

Feeling confident is an important aspect of personal development that can be developed and practiced. Here are some ways that can help you build your confidence.

 

Self-confidence is a dynamic quality that holds the power to transform our lives. It is the belief in our own abilities, worth, and potential to navigate the challenges and opportunities that come our way. While some may perceive self-confidence as an innate trait, it is important to recognize that it is not solely dependent on genetics or luck. Rather, self-confidence is a skill that can be developed and honed through conscious effort and practice.

The fascinating aspect of self-confidence lies in its contextual nature. It manifests differently in various aspects of our lives, such as personal relationships, professional endeavors, and even our own inner dialogue. The level of confidence we possess in one area may not necessarily translate to other areas, highlighting the malleability of this quality.

Fortunately, like any other skill, self-confidence can be cultivated and strengthened. By implementing proven strategies and adopting empowering mindsets, we can embark on a journey of self-discovery and personal growth, unlocking our true potential along the way. By actively working on building self-confidence, we can open doors to opportunities, overcome obstacles, and lead a more fulfilling and authentic life.

In the following sections, we will explore a range of strategies and practices that can help you enhance your self-confidence. From recognizing your strengths to challenging your fears, each step is designed to empower you and foster a positive self-perception. Remember, building self-confidence is a process that takes time, patience, and consistent effort. So, let us embark on this transformative journey and unlock the boundless possibilities that await us.

Know your strengths: Identify areas where you are good and where you have been successful in the past. Focus on developing and using these skills to build your confidence.

Expand your comfort zone: Push yourself to try new things and step out of your comfort zone. By exposing yourself to unfamiliar experiences, you will develop resilience and adaptability, which are crucial for building confidence. Embrace challenges as opportunities for growth and see them as chances to prove your capabilities.

Set goals and achieve them: Set both short-term and long-term goals – professional, personal, educational. When you achieve these goals, you will feel more confident and believe that you are capable of success.

Take a positive approach: Focus on positive thinking and replace negative thoughts about yourself with positive ones. Avoid self-criticism and instead focus on appreciating your achievements and qualities.

Surround yourself with positive influences: Surrounding yourself with supportive and encouraging individuals can greatly impact your self-confidence. Seek out friends, mentors, or support groups who uplift and inspire you, as their belief in you will reinforce your believe in your own abilities and skills.

Celebrate your progress: Acknowledge and celebrate small and big achievements. By recognizing your progress and giving yourself credit, you reinforce a positive mindset and build momentum towards greater confidence. Keep a journal or create a gratitude list to remind yourself of your accomplishments.

Visualize success: Practice visualization techniques to imagine yourself succeeding in various situations. Visualization helps you build a positive mental image of yourself achieving your goals. By repeatedly visualizing success, you condition your mind to believe in your abilities and increase your confidence when facing real-life challenges.

Seek feedback and constructive criticism: Request feedback from trusted individuals who can provide constructive criticism. By seeking input from others, you gain valuable insights into your strengths and areas for improvement. Embrace feedback as an opportunity for growth and use it to refine your skills and enhance your confidence.

Help others: Volunteering or assisting others in their endeavors can boost your self-confidence. By making a positive impact on someone else’s life, you realize your own value and capabilities. Additionally, sharing your knowledge and skills with others can reinforce your belief in yourself and provide a sense of purpose.

Practice assertiveness: Learn to express your needs and opinions assertively. Expressing your thoughts and feelings with respect for yourself and others will help you build confidence.

Take care of yourself and embrace self-care rituals: Engage in activities that nourish your mind, body, and soul. Engaging in hobbies, practicing mindfulness, or engaging in self-reflection can contribute to your overall well-being and confidence. Prioritize self-care as a means to recharge and rejuvenate yourself.

Remember, building self-confidence is a continuous process that requires patience and consistency. Be kind to yourself, embrace setbacks as opportunities for growth, and stay committed to your personal development. With time and effort, you will witness your confidence grow and flourish.

Self-Confidence Workshop video

Crafting Your Leadership Brand: A Strategic Approach for Leaders

Crafting Your Leadership Brand: A Strategic Approach for Leaders

Developing a powerful leadership brand is crucial for both established and emerging leaders. As a leader, your personal brand must align with your current and future leadership goals.

 

It goes beyond highlighting your work experience and skills; it should reflect your unique leadership style, core values, and the impact you’ve made.
In this article, we will delve into the key considerations for shaping your leadership brand and present a framework to guide you through the process.

If you are an established leader, examine and focus on the following:

Unifying Your Experiences:
If you’ve accumulated a diverse range of experiences, it’s essential to connect them cohesively. Paint a clear picture of the value of your work by identifying common themes and accomplishments that showcase your leadership abilities.

Balancing Roles and Responsibilities:
As a leader, you may wear multiple hats. Find a balance when communicating your brand and thought leadership. Highlight the strengths you possess in each role and demonstrate how they contribute to your overall leadership journey.

Crafting Your Business Story:
Go beyond a simple timeline of work history. Tell a compelling story about your business experiences, approach, and values. Emphasize the impact you’ve had, as this will resonate with your audience.

Synthesizing Key Messages:
For impactful keynote presentations, distil the messages behind your stories into powerful takeaways. Your ability to deliver concise and meaningful insights will leave a lasting impression.

 

If you are an emerging leader, here are a few tips for you.

Expanding Your Network:
Build influential connections to advance your leadership journey. Seek out introductions to key individuals who can help you reach the next level in your career.

Developing Your Voice:
Position yourself as an authority in your field by developing a strong voice. Share valuable insights through content creation, speaking engagements, and thought leadership platforms.Addressing Weaknesses:Identify any weaknesses in your resume and work on addressing them to enhance your credibility and build trust as a next-level leader.Non-Verbal Communication:Pay attention to your personal appearance, body language, and communication style. These elements greatly influence how others perceive your leadership abilities.

The Strategic Framework:
To build your leadership brand effectively, follow this strategic framework:

Self-analysis: Evaluate where you are currently standing in relation to your leadership goals. Identify your target audience and the specific goals you want to achieve.

– Value Proposition Messaging: Develop clear and compelling value propositions that communicate your unique leadership qualities, core values, and vision.

– Communication Plan: Create a plan to communicate your leadership brand to your target audience. Utilize various platforms, such as social media (LinkedIN), speaking engagements (forums and conferences) and networking events.

– Execution: Break down the steps needed to execute your communication plan. Consistency and perseverance are key to increasing your visibility and engagement over time.

 

To summarize, building a robust leadership brand requires a strategic approach that goes beyond surface-level improvements. By understanding your goals, identifying your audience, and crafting a compelling narrative, you can elevate your leadership brand and make a lasting impact as a leader. Embrace the journey of self-discovery and intentional communication, and you will pave the way for a successful and influential leadership brand.

Self-Confidence Workshop video

Relaunch Your Personal Brand: Preparing for Future Success

Relaunch Your Personal Brand: Preparing for Future Success

Embarking on a career change, transitioning to a new role, or stepping into a leadership position requires a well-thought-out personal brand relaunch strategy. Before making any public announcements, it’s crucial to lay the groundwork behind-the-scenes.

 

There are proactive steps you can take to prepare for your brand’s impactful relaunch. In this article, we’ll delve into the key strategies that will help you authentically and successfully relaunch your personal brand and positioning yourself for future success.

Conduct a SWOT Analysis:
Begin by performing a SWOT analysis, assessing your strengths, weaknesses, opportunities, and threats. This evaluation will provide a clear understanding of your current standing versus your desired goals. Identifying gaps and areas for improvement will help you build a robust foundation for your future personal brand.

Define Your Value Proposition:
Craft a compelling value proposition that sets you apart and communicates the unique value you bring to your target audience. Beyond merely listing skills and expertise, delve deeper into how your strengths, address the needs and desires of your stakeholders. If you find articulating your value challenging, contact me to schedule a coaching session to refine your brand messaging effectively.

Create a Personal Brand Communication Plan:
Develop a comprehensive communication plan to ensure your brand messages reach your intended audience effectively. Focus on a few key channels that align with your goals and audience, rather than spreading yourself thin across various platforms. Learn to use online tools that can help you plan and schedule publications of content or social media posts and monitor audience engagement. Cultivate a long-term approach that strengthens your brand’s visibility and engagement consistently over time.

Prepare Content for Launch:
Gather all the content necessary to go live with your updated personal brand. This may include one of the following: website content, capturing personal imagery through photos or videos, social media banners, business cards, and other online collateral. Prepare blog posts, articles, and a content plan for future posting to keep your brand relevant and engaging.

While you can find resources online to guide you through these steps, consider seeking professional support to expedite the process and ensure a polished and impactful brand launch. Working with experts can save you time and guarantee a professional outcome, setting you up for success from the start.

In summary, relaunching your personal brand requires thoughtful planning and execution. By conducting a SWOT analysis, defining your value proposition, developing a communication plan, and preparing content in advance, you’ll be poised for a successful and authentic brand launch when the time is right. Get ready to hit the ground running and set yourself up for future success with a revitalized and strategic personal brand.

Ready to relaunch your personal brand with impact? Join my coaching session to strategize and craft a powerful brand that aligns with your goals. Contact me to book your session now >>

 

Top 10 qualities of a leader

Top 10 qualities of a leader

Leadership is not simply one skill, but rather a mosaic of qualities and personality traits that makes an individual a leader, a person people trust and are willing to follow.

 

An important part of leadership is its authority, and for people to accept this authority, it has to be legitimate. Leaders whose authority is not earned and not recognised are simply tyrants.

The definition describes leadership as a “process of social influence, which maximizes the efforts of others, towards the achievement of a goal”. The definition focuses on “what” is it, but not on “how” it is done. And we all know that some people just have the necessary ingredients to be a good leader and others don’t.

 

So today, I want to list 10 qualities of a leader that I think are essential and I encourage you to self-reflect on them to see if you have what it takes to be a leader.

Courage – mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.  The ability to do something that frightens others, bravery. No surprise this word comes from Old French “corage”, from Latin “cor” meaning ‘heart’. Courageous leaders are people who are able to push through uncomfortable situations and are willing to make difficult decisions. They also do not back down when things get too hard, but persevere and strive. If there is a quality that can inspire respect and trust from others, it is courage.

Self-control – the ability to control one’s desires and emotions, especially in difficult and stressful situations, remaining calm and collected under pressure. Self-control means that the individual is able to self-regulate and alter responses to avoid undesirable behaviour, increase desirable ones, and achieve long-term goals.
Being able to control emotions, thoughts, and behaviour in the face of temptations and impulses is a highly desirable leadership skill.

Self-motivation – it would be difficult if not impossible to be a leader without the ability to drive oneself to take initiative and action to pursue goals and complete tasks. It is an internal driver to create and achieve, a force that keeps pushing you forward. Self-motivated individuals are proactive and willing to go the extra mile, because they have this internal desire for performing and giving their best. They are also more resistant to failures and setbacks. Self-motivation and courage make them unstoppable.

Decisiveness – moving forward means making decisions, often tough ones and in difficult circumstances. So, leaders have to be decisive, they need to make decisions quickly, confidently and effectively while understanding that they take the responsibility for it. Being decisive means, you weigh pros and cons, you calculate risk, you make an informed decision, and then you stick to what you decided.

Work ethic – this goes without saying, a leader is required to have a high sense of ethical behaviour and adhere to both written and unwritten sets of rules and code of behaviours, as well as ideals of discipline and hard work. As a role model, his or her behaviour and approach to work should be exemplary and unquestionable. It is also the leader’s responsibility to ensure others understand the work ethic and demonstrate high standards.

Likeable personality – if being “likeable” might not seem like a leadership quality at first to you, think again. Would you rather work with someone you like or not?
Some research shows that likable leaders seem more effective, as they are more positive in words and actions. And while it is not always possible to be liked by everyone, openness, humility and empathy is surely a desired trait of a modern leader.

Sympathy and understanding – leaders often fail because they are too self-centred and forget that they only exist if they have people who follow them. And the modern servant leadership model shifts the importance of the business and company to the team, and in this model the leader’s main goal and responsibility is to provide a service to the people. That requires empathy, listening skills and understanding. A servant leader is open to feedback, considers the opinions of others, and encourages creativity and innovation.

Responsibility – key element of leadership is assuming responsibility. And in business it boils down to making sustainable decisions that take into account all stakeholders, including employees, shareholders, suppliers and clients, as well as environment, community and future generations. Responsibility is task-oriented and focuses on processes that must be in place to achieve the goal. A good leader ensures that these tasks are completed, and he holds himself personally accountable for the results.

Cooperation and team spirit – cooperative leadership means a leader engages in the same activities as everyone else and demands no special privileges. He is close to the people, open to feedback and willing to work with others. This approach also helps keep the company hierarchy flat and give an easy access to the leadership, making the decision-making process faster and more efficient. This also naturally positively impacts the team spirit – the willingness to work together to achieve a common goal.

Visionary – a leader must look into a future and have a clear vision of how the future should look. While we may focus on our KPI this month and this year, the leader must look a decade ahead. Because we make decisions that impact what we do tomorrow, and the leader’s decisions made today, impact the business in the future.
And that vision, that conviction and belief of a leader should serve as inspiration to others. Therefore, visionary leaders need to be skilled communicators to motivate people to work hard to make that vision come true for a benefit to all.

 

How to write a bio for a photo model

How to write a bio for a photo model

Short, powerful bio is what you need to present yourself in a professional manner. Today I want to share with you a few tips on how to write your own bio, which you can use on your social media and model resume.

A good bio should communicate who you are, what you do and most importantly how you can help others. This is a key part of a well written bio, because it moves the focus from you to the person who reads it.

Let’s look at the bio structure, it should consist of the following:

WHO: your name, your profession and passion
WHAT: your experience in that profession to date (e.g. genres, publications)
HOW: who you work with
WHERE: locations
WHY: what makes you unique, what is your characteristic, what is your working style

Call to action: it is a important to include a call to action to encourage a contact with you.

Below I provide you with an easy to fill in template, so you can create your short bio in just a few minutes!

 

Fill in the example:

I am …………….. (name/surname) ,……………… (photo/fashion) model, with a passion for ………………. (your passion related to modelling). I model mainly ………………… (2-3 genres) but enjoyed occasional …………….. (2 other genres). To date I worked with ………………. (agency/photographer/publication), I did ………………… (ad, campaign, video etc.) and had some photos published in ……………… (2-3 publication names, advertisements or campaigns). I am available for photoshoots in ………………… (country/city/continents) and can travel to other locations.
I am …………………… (something that describes your look) and I am/have ……………………… (something that describes your personality).

So, it should look like this:

‘I am Joan Smith and for the last 6 years, I worked as a photo model. I have a huge passion for acting and I love being in front of the camera. I mainly shoot fashion, swimwear and lingerie but I also enjoy creative projects like bodypaint or dress up. I am currently modelling for XYZ  Model Agency and individual photographers. My photos were published in ABC and  CBA magazines and I was part of LALALA campaign. I am available for photoshoots in California, but available to travel to other destinations in the US.
I am tall (5’11’), long hair natural brunette with tanned skin, which makes me a good model for swimwear and lingerie photos. I enjoy working with photographers and agencies that have a creative approach. I bring my energy and passion for modelling to every project I work on.

For more information and a portfolio of my works, please contact me at ‘name@emailaddress.com’  

ONLINE BRANDING COURSE
FOR PHOTO MODELS
COMING SOON!

We will be launching a very first in the world online branding course for photo models.

Not getting paid photoshoots?
Not being published yet?
Not gaining social media followers?

Then this course is for you!!

You will find out:

– how to effectively promote yourself via social media
– how to gain exposure
– how to build professional relations with photographers and magazines

You will get many practical tips as well as ready to use templates.

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Personal Branding vs Product Branding

Personal Branding vs Product Branding

Every single public presentation or private consultation I start with explaining 2 things: what personal branding is about and what are the similarities and differences between personal and product branding.

First one, my approach to personal branding is about applying marketing strategies to personal branding. Personal Branding is about marketing and branding strategy for You and NOT about personal development. I am not your coach, I do not want to improve you or influence a change. For me, you are a “product”. You are completed. My job is to find the best way to promote you, to market you, to sell you, but most importantly to find the unique value that you represent and communicate it to the world as a Brand.

Now here comes the second thing. There is a key difference between Product Branding and Personal Branding. Product brand can be created because a product can be created. And behind the process of product creation, there is an idea about who it should serve and what it should do. Therefore a product is created to have specific features and offer specific benefits. A product is developed, improved, customized. This is NOT a case when it comes to a personal branding. You are not designed in such a way. You just come with a set of skills, strengths and weaknesses, education, experience, personality traits, even cultural and religious background etc. I always encourage people to develop and grow as persons and professionals, but my job as personal branding consultant is not to change you to create a new person. Therefore I do not believe in creating a personal brand. If your goal is to ‘create a personal brand’, you are doomed to fail. Because if your creation doesn’t reflect the reality, sooner or later you will not be able to maintain it.

STOP CREATING YOUR PERSONAL BRAND AND START BEING ONE

It is like using a fake photo on a dating portal. You may attract some interest, but once you show up at the real-life date, the other side will be disappointed. This takes me back to the line I always use that ‘marketing is about making a promise, but branding delivers on experience’.
You may keep a poker face, but when someone call to check, you better have a strong hand.

Read other related articles to  find out more about PERSONAL BRANDING >>>

Image of a leader – your executive presence

Image of a leader – your executive presence

Executive presence is an unwritten competency for leaders and in today’s economy, it is a must if you want to accelerate your career. Studies* among 4000 professionals show that executive presence constitutes 25% of what it takes to get promoted and equally important skills and qualities.

 

If you want to be a leader, you have to look like a leader and it goes beyond the appearance. Your presence has to combine those four elements:

  • Appearance: How you look
  • Behaviour: How you act
  • Communication: How you communicate
  • Gravitas

 

ExecutivePresence

How you look – the appearance

Your appearance is a door to your success. Your outer presence simply reflects your qualities. Polished look, neat grooming and attention to details makes a positive impact and creates trust. You appear reliable, organized, tasteful. It is not the most important quality, but it is a good start.

How you act – behaviour and nonverbal communication

The minute you walk through the door you make an impact. Your body speaks volume and before you get a chance to introduce yourself, your posture, movements and gestures are noticed. Handshake, tone of voice, face expressions add to the first impression you make. The way you conduct yourself and your manners are part of the picture. If your body language supports what you are saying, you are doing really good.

How you communicate – verbal communication

Being able to express yourself clearly and in a nice manner, presenting facts and figures, but also being able to have small talk are a key to being listened to. If someone enjoys conversation with you, you are winning the game.

Your values – gravitas

Whether you are an entrepreneur, CEO or manager, people around you are looking for what constitutes you as a person and what brings the value to the group. They are looking for your ‘gravitas’. The ancient gravitas were authority, dignity, devotion, power and virtues.

Along with the skills required for the job, you need to be able to present your gravitas. In every action you take and the word you say, people have to see those values. It is important that you emphasize your positive traits and characteristics. This what makes you stand out, and this is what constitutes a leader. Recognition of your gravitas builds a respect for you and people naturally starts being attracted to you.

If you want to be a leader you have to make people follow you, you have to appeal to them on many levels. The executive presence is a competency that you can learn.

 

*2012 Report made by Center for Talent Innovation (CTI)