When thinking about Personal Branding you can’t forget about 3 elements – Unique, Reliable, Consistent
You need to stand out from the rest. If you, as an executive or entrepreneur, are like the others, why anyone would choose you, how would they know you deliver better value than anyone else. How would you differentiate yourself and make yourself and the business you represent special, remarkable and irresistible?
Be different, do not be afraid to stand out, find your uniqueness and market it. Present yourself in a personal way and put emphasis on authenticity and qualities that make you stand out from competitors and colleagues.
People need to be able to build relationship with you – whether it is business or private life and it all starts with trust. Your personal brand’s most powerful feature is reliability, and it is built on belief that you are credible, solid and honest in your relationship with business partners, co-workers and friends.
You should have strong business ethics and show high level of professionalism on every occasion. If people know they can rely on you, they put their trust and hope in you. You are then destined to become recognized as an expert and leader.
All parts of your brand must be congruent, they must match each other and they need to pass the same message. Elements of your appearance, your behavior and your manners, as well as business ethics have to contribute to a clear picture. If you are a creative person, you may want to emphasize your originality and boldness, but find a way your uniqueness supports your business goals.