Why are so many people reluctant to wear brown? In the past, brown was a color worn by the lower classes because it didn’t get dirty very easily. Brown is common in English tweed, which is used for horse riding and hunting. Traditionally, black is designated for formal events where navy and grey were best for business events.
Brown has never been a popular color at formal events or in business meetings. Many people associate brown with coziness or homelieness, which is the opposite of power colors which project authority and strength. Brown is a traditional color and people who wear it are seen as unlikely to break with tradition.
If you wish to wear brown, keep it to weekends and social events. For business meetings and other professional gatherings, you should wear navy, gray, or black. When wearing brown, choose a cooler shade like chocolate instead of a honey or brass color. Wear a white or pastel shirt and a coordinating tie. Colors that match well with brown include dark green, burgundy, or beige.