Personal Branding
Effective communication is the cornerstone of success, both in our personal lives and careers. Whether we’re negotiating a deal, giving a presentation, or simply having a conversation, the way we convey our message can significantly impact how it’s received. Communication isn’t just about the words we use; it also involves how we say them and the body language we employ. In fact, both verbal and nonverbal communication play crucial roles in ensuring that our messages are understood and impactful.
In this post, we’ll explore the difference between verbal and nonverbal communication, the role each plays in effective communication, and how you can harness these skills to enhance your communication and career prospects.
What is Verbal Communication?
Verbal communication refers to the use of words to convey messages, either through speaking or writing. It’s the most direct form of communication, where we explicitly express our thoughts, ideas, emotions, and intentions. Verbal communication includes:
- Speaking: Conversations, presentations, meetings, or interviews.
- Writing: Emails, reports, memos, and social media posts.
What is Nonverbal Communication?
Nonverbal communication involves conveying messages without the use of words. This form of communication includes all the visual and physical cues that we use to express ourselves, such as:
- Body Language: Posture, gestures, and movement.
- Facial Expressions: Smiles, frowns, and raised eyebrows.
- Eye Contact: The way we look at others during conversation.
- Tone of Voice: Pitch, pace, and intonation, which can convey emotion or emphasize a point.
- Proxemics (Personal Space): The physical distance between individuals during communication.
In fact, studies show that nonverbal communication can account for up to 93% of communication, with 55% attributed to body language, 38% to tone of voice, and only 7% to the actual words spoken.
The Role of Verbal and Nonverbal Communication
1. Verbal Communication: The Foundation of Clear Understanding
Verbal communication is essential because it allows us to articulate complex ideas, share knowledge, and express our thoughts directly. Whether in an interview, a team meeting, or during a sales pitch, the words we choose matter. Clarity, structure, and tone of speech can either make or break a conversation.
Verbal communication helps:
- Clarify Ideas: It provides a platform for explaining complex concepts in detail.
- Establish Authority: Your words can demonstrate expertise and confidence, which are critical in professional settings.
- Facilitate Decision-Making: In meetings and discussions, verbal communication ensures that all parties understand the facts and can make informed decisions.
Key tip: To enhance your verbal communication, focus on being clear and concise. Avoid jargon, and adapt your language to suit your audience. Whether you’re speaking to a team of engineers or a group of clients, tailoring your message to their understanding will ensure better engagement and results.
2. Nonverbal Communication: The Silent Connector
While verbal communication conveys the content of a message, nonverbal communication provides the emotional context. It shows how we truly feel about what we’re saying or hearing. Often, nonverbal cues can strengthen or undermine the message conveyed verbally.
Nonverbal communication plays an important role in:
- Building Trust: A warm smile, steady eye contact, and open body posture create an impression of trustworthiness and approachability.
- Conveying Emotion: Sometimes, what we say isn’t as important as how we say it. For instance, a sarcastic comment can be softened with a wink, or an angry tone can be tempered with a calm expression.
- Reading Between the Lines: Often, nonverbal cues reveal the true feelings of a person. When someone’s body language contradicts their words, it can indicate they may not be completely truthful or confident.
Key tip: Pay attention to your body language. Ensure that your posture, facial expressions, and eye contact align with the message you want to send. Likewise, be aware of others’ nonverbal cues, as they often reveal underlying emotions or concerns.
How Can We Utilize Verbal and Nonverbal Communication for Better Communication and Career Success?
1. Mastering the Art of Listening
Effective communication isn’t just about speaking—active listening is key. When you listen attentively to someone, you’re not just processing their words, but also observing their nonverbal cues. This allows you to understand their emotions and intentions better.
- Verbal Listening: Ask questions, paraphrase what they’ve said, and give feedback to show that you understand.
- Nonverbal Listening: Pay attention to their tone, gestures, and facial expressions to gauge the underlying emotions or reactions.
Being a good listener will help you connect with others, make them feel valued, and improve your communication.
2. Aligning Words and Actions
For your verbal communication to be most effective, it should be consistent with your nonverbal signals. If you say one thing but your body language says another, your message can become confused or even mistrusted.
For example, if you’re delivering a presentation about a new project that excites you, your facial expressions should convey enthusiasm, and your body language should be open and confident. If your words are optimistic but your posture is closed or defensive, the audience may feel uncertain about your sincerity.
3. Leveraging Nonverbal Communication for Leadership
As a leader, your nonverbal communication can significantly impact how your team perceives your leadership. A strong, confident leader doesn’t just speak well—they embody their message.
- Posture: Standing tall with open arms or leaning in when speaking shows confidence and engagement.
- Eye Contact: Maintaining eye contact builds rapport and indicates attentiveness, showing that you’re present and invested in the conversation.
- Tone of Voice: The tone you use can convey urgency, empathy, or support, helping to motivate or comfort your team.
By mastering both verbal and nonverbal communication, you can establish trust, inspire action, and lead with confidence.
4. Nonverbal Communication in Networking and Interviews
In networking situations or job interviews, both verbal and nonverbal communication are essential. Your nonverbal cues—like offering a firm handshake, maintaining appropriate eye contact, or showing enthusiasm through gestures—can help make a positive first impression. Meanwhile, your verbal communication will demonstrate your knowledge and ability to engage in meaningful conversations.
5. Enhancing Emotional Intelligence
Understanding both verbal and nonverbal communication is central to emotional intelligence (EQ). High EQ means recognizing your emotions and the emotions of others, which helps you navigate challenging conversations and manage conflict. By interpreting both verbal and nonverbal cues, you’ll be better equipped to respond with empathy and understanding.
Conclusion: Communication is a Balanced Act
Verbal and nonverbal communication are two sides of the same coin. To become a more effective communicator, both in your personal and professional life, it’s important to understand how each of these elements works and how they complement one another.
- Verbal communication provides clarity and information.
- Nonverbal communication adds depth and authenticity to your message.
Mastering both can elevate your ability to connect with others, build stronger relationships, and succeed in your career. So, next time you’re communicating, whether in an interview, a meeting, or a casual conversation, remember that what you say is just as important as how you say it.
By aligning your verbal and nonverbal communication, you’ll enhance your message, build trust, and establish yourself as a strong and effective communicator—key traits for career success!
Personal Branding
Every single public presentation or private consultation I start with explaining 2 things: what personal branding is about and what are the similarities and differences between personal and product branding.
First one, my approach to personal branding is about applying marketing strategies to personal branding. Personal Branding is about marketing and branding strategy for You and NOT about personal development. I am not your coach, I do not want to improve you or influence a change. For me, you are a “product”. You are completed. My job is to find the best way to promote you, to market you, to sell you, but most importantly to find the unique value that you represent and communicate it to the world as a Brand.
Now here comes the second thing. There is a key difference between Product Branding and Personal Branding. Product brand can be created because a product can be created. And behind the process of product creation, there is an idea about who it should serve and what it should do. Therefore a product is created to have specific features and offer specific benefits. A product is developed, improved, customized. This is NOT a case when it comes to a personal branding. You are not designed in such a way. You just come with a set of skills, strengths and weaknesses, education, experience, personality traits, even cultural and religious background etc. I always encourage people to develop and grow as persons and professionals, but my job as personal branding consultant is not to change you to create a new person. Therefore I do not believe in creating a personal brand. If your goal is to ‘create a personal brand’, you are doomed to fail. Because if your creation doesn’t reflect the reality, sooner or later you will not be able to maintain it.
STOP CREATING YOUR PERSONAL BRAND AND START BEING ONE
It is like using a fake photo on a dating portal. You may attract some interest, but once you show up at the real-life date, the other side will be disappointed. This takes me back to the line I always use that ‘marketing is about making a promise, but branding delivers on experience’.
You may keep a poker face, but when someone call to check, you better have a strong hand.
Read other related articles to find out more about PERSONAL BRANDING >>>
Image, Personal Branding
Executive presence is an unwritten competency for leaders and in today’s economy, it is a must if you want to accelerate your career. Studies* among 4000 professionals show that executive presence constitutes 25% of what it takes to get promoted and equally important skills and qualities.
If you want to be a leader, you have to look like a leader and it goes beyond the appearance. Your presence has to combine those four elements:
- Appearance: How you look
- Behaviour: How you act
- Communication: How you communicate
- Gravitas
How you look – the appearance
Your appearance is a door to your success. Your outer presence simply reflects your qualities. Polished look, neat grooming and attention to details makes a positive impact and creates trust. You appear reliable, organized, tasteful. It is not the most important quality, but it is a good start.
How you act – behaviour and nonverbal communication
The minute you walk through the door you make an impact. Your body speaks volume and before you get a chance to introduce yourself, your posture, movements and gestures are noticed. Handshake, tone of voice, face expressions add to the first impression you make. The way you conduct yourself and your manners are part of the picture. If your body language supports what you are saying, you are doing really good.
How you communicate – verbal communication
Being able to express yourself clearly and in a nice manner, presenting facts and figures, but also being able to have small talk are a key to being listened to. If someone enjoys conversation with you, you are winning the game.
Your values – gravitas
Whether you are an entrepreneur, CEO or manager, people around you are looking for what constitutes you as a person and what brings the value to the group. They are looking for your ‘gravitas’. The ancient gravitas were authority, dignity, devotion, power and virtues.
Along with the skills required for the job, you need to be able to present your gravitas. In every action you take and the word you say, people have to see those values. It is important that you emphasize your positive traits and characteristics. This what makes you stand out, and this is what constitutes a leader. Recognition of your gravitas builds a respect for you and people naturally starts being attracted to you.
If you want to be a leader you have to make people follow you, you have to appeal to them on many levels. The executive presence is a competency that you can learn.
*2012 Report made by Center for Talent Innovation (CTI)
