Personal Branding
Embarking on a career change, transitioning to a new role, or stepping into a leadership position requires a well-thought-out personal brand relaunch strategy. Before making any public announcements, it’s crucial to lay the groundwork behind-the-scenes.
There are proactive steps you can take to prepare for your brand’s impactful relaunch. In this article, we’ll delve into the key strategies that will help you authentically and successfully relaunch your personal brand and positioning yourself for future success.
PREPARATION PHASE
Conduct a SWOT Analysis:
Begin by performing a SWOT analysis, assessing your strengths, weaknesses, opportunities, and threats. This evaluation will provide a clear understanding of your current standing versus your desired goals. Identifying gaps and areas for improvement will help you build a robust foundation for your future personal brand.
Define Your Value Proposition:
Craft a compelling value proposition that sets you apart and communicates the unique value you bring to your target audience. Beyond merely listing skills and expertise, delve deeper into how your strengths, address the needs and desires of your stakeholders. If you find articulating your value challenging, contact me to schedule a coaching session to refine your brand messaging effectively.
Create a Personal Brand Communication Plan:
Develop a comprehensive communication plan to ensure your brand messages reach your intended audience effectively. Firstly, try to focus on a few key channels that align with your goals and audience, rather than spreading yourself thin across various platforms. Learn to use online tools that can help you plan and schedule publications of content or social media posts and monitor audience engagement. Cultivate a long-term approach that strengthens your brand’s visibility and engagement consistently over time.
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GET READY FOR LAUNCH…
Prepare Content for Launch:
Gather all the necessary content to go live with your updated personal brand. This may include several components, such as website content, personal imagery captured through photos or videos, social media banners, business cards, and other online collateral. Additionally, prepare blog posts, articles, and a content plan for future postings to keep your brand relevant and engaging.
While you can certainly find resources online to guide you through these steps, consider seeking professional support to expedite the process and ensure a polished and impactful brand launch. Working with experts not only saves you time but also guarantees a professional outcome, setting you up for success right from the start.
In summary, relaunching your personal brand requires thoughtful planning and execution. By conducting a SWOT analysis, defining your value proposition, developing a communication plan, and preparing content in advance, you will be poised for a successful and authentic brand launch when the time is right. So, get ready to hit the ground running and position yourself for future success with a revitalized and strategic personal brand.
Ready to relaunch your personal brand with impact? Join my coaching session to strategize and craft a powerful brand that aligns with your goals. Contact me to book your session now >>
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Career Brand Management, Personal Branding
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Leadership is not simply one skill, but rather a mosaic of qualities and personality traits that makes an individual a leader, a person people trust and are willing to follow.
An important part of leadership is its authority, and for people to accept this authority, it has to be legitimate. Leaders whose authority is not earned and not recognised are simply tyrants.
The definition describes leadership as a “process of social influence, which maximizes the efforts of others, towards the achievement of a goal”. The definition focuses on “what” is it, but not on “how” it is done. And we all know that some people just have the necessary ingredients to be a good leader and others don’t.
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Today, I want to outline 10 essential qualities of a leader, and I encourage you to reflect on them to determine, if you possess what it takes to be an effective leader.
Courage – This quality represents mental or moral strength to venture, persevere, and face danger, fear, or difficulty. Courage involves doing what frightens others and shows bravery. The term comes from Old French “corage” and Latin “cor,” meaning ‘heart.’ Courageous leaders push through uncomfortable situations and make tough decisions. They don’t back down when challenges arise; instead, they persevere and strive. Courage inspires respect and trust from others.
Self-control – This quality refers to the ability to manage desires and emotions, especially in stressful situations. Leaders remain calm under pressure. Self-control allows individuals to regulate their responses, avoid undesirable behaviors, and achieve long-term goals. Controlling emotions and thoughts in the face of temptation is a crucial leadership skill.
Self-motivation – Leaders must drive themselves to take initiative and pursue goals. This internal force propels individuals forward. Self-motivated people act proactively and often go the extra mile due to their desire to perform at their best. They also resist failures and setbacks. Together, self-motivation and courage make them unstoppable.
Decisiveness – Effective leaders make decisions quickly and confidently, especially in tough circumstances. They understand their responsibility for those decisions. Being decisive means weighing pros and cons, calculating risks, making informed choices, and sticking to them.
Work ethic – Leaders must uphold a strong sense of ethical behavior and adhere to both formal and informal rules and standards. Furthermore, as role models, they should demonstrate exemplary work habits. In addition, they ensure that others understand and embody a high work ethic, fostering a culture of integrity and accountability within their teams.
Likeable personality – While being “likeable” may not initially seem essential for leadership, consider this: Would you rather work with someone you like? Research shows that likable leaders often perform better because of their positive demeanor. Moreover, although not everyone can be liked by all, traits such as openness, humility, and empathy are crucial for modern leaders. Thus, fostering a likeable personality can significantly enhance a leader’s effectiveness.
Sympathy and understanding – Leaders often fail when they become self-centered, forgetting that they need followers. The modern servant leadership model emphasizes the team’s importance. Leaders in this model focus on serving others, which requires empathy, active listening, and understanding. They welcome feedback, value others’ opinions, and encourage creativity.
Responsibility – A key element of leadership involves assuming responsibility. In business, this means making sustainable decisions that consider all stakeholders, including employees, shareholders, suppliers, and the community. Good leaders ensure tasks are completed and hold themselves accountable for results.
Cooperation and team spirit – Cooperative leaders participate in the same activities as their teams and do not demand special privileges. They remain accessible, open to feedback, and willing to collaborate. This approach flattens hierarchies, streamlines decision-making, and fosters team spirit—the willingness to work together towards common goals.
Visionary – Leaders must have a clear vision for the future. While focusing on short-term goals, they also need to consider long-term impacts. The decisions leaders make today influence tomorrow’s outcomes. Their vision and conviction should inspire others. Visionary leaders excel in communication, motivating teams to strive for shared objectives that benefit everyone.
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Branding & Marketing, Personal Branding
Short, powerful bio is what you need to present yourself in a professional manner. Today I want to share with you a few tips on how to write your own bio, which you can use on your social media and model resume.
A good bio should communicate who you are, what you do and most importantly how you can help others. This is a key part of a well written bio, because it moves the focus from you to the person who reads it.
Let’s look at the bio structure, it should consist of the following:
WHO: your name, your profession and passion
WHAT: your experience in that profession to date (e.g. genres, publications)
HOW: who you work with
WHERE: locations
WHY: what makes you unique, what is your characteristic, what is your working style
Call to action: it is a important to include a call to action to encourage a contact with you.
Below I provide you with an easy to fill in template, so you can create your short bio in just a few minutes!
Fill in the example:
I am …………….. (name/surname) ,……………… (photo/fashion) model, with a passion for ………………. (your passion related to modelling). I model mainly ………………… (2-3 genres) but enjoyed occasional …………….. (2 other genres). To date I worked with ………………. (agency/photographer/publication), I did ………………… (ad, campaign, video etc.) and had some photos published in ……………… (2-3 publication names, advertisements or campaigns). I am available for photoshoots in ………………… (country/city/continents) and can travel to other locations.
I am …………………… (something that describes your look) and I am/have ……………………… (something that describes your personality).
So, it should look like this:
‘I am Joan Smith and for the last 6 years, I worked as a photo model. I have a huge passion for acting and I love being in front of the camera. I mainly shoot fashion, swimwear and lingerie but I also enjoy creative projects like bodypaint or dress up. I am currently modelling for XYZ Model Agency and individual photographers. My photos were published in ABC and CBA magazines and I was part of LALALA campaign. I am available for photoshoots in California, but available to travel to other destinations in the US.
I am tall (5’11’), long hair natural brunette with tanned skin, which makes me a good model for swimwear and lingerie photos. I enjoy working with photographers and agencies that have a creative approach. I bring my energy and passion for modelling to every project I work on.
For more information and a portfolio of my works, please contact me at ‘name@emailaddress.com’
ONLINE BRANDING COURSE
FOR PHOTO MODELS
COMING SOON!
We will be launching a very first in the world online branding course for photo models.
Not getting paid photoshoots?
Not being published yet?
Not gaining social media followers?
Then this course is for you!!
You will find out:
– how to effectively promote yourself via social media
– how to gain exposure
– how to build professional relations with photographers and magazines
You will get many practical tips as well as ready to use templates.
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when the course is live and receive discounted introductory price!
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Personal Branding
Every single public presentation or private consultation I start with explaining 2 things: what personal branding is about and what are the similarities and differences between personal and product branding.
First one, my approach to personal branding is about applying marketing strategies to personal branding. Personal Branding is about marketing and branding strategy for You and NOT about personal development. I am not your coach, I do not want to improve you or influence a change. For me, you are a “product”. You are completed. My job is to find the best way to promote you, to market you, to sell you, but most importantly to find the unique value that you represent and communicate it to the world as a Brand.
Now here comes the second thing. There is a key difference between Product Branding and Personal Branding. Product brand can be created because a product can be created. And behind the process of product creation, there is an idea about who it should serve and what it should do. Therefore a product is created to have specific features and offer specific benefits. A product is developed, improved, customized. This is NOT a case when it comes to a personal branding. You are not designed in such a way. You just come with a set of skills, strengths and weaknesses, education, experience, personality traits, even cultural and religious background etc. I always encourage people to develop and grow as persons and professionals, but my job as personal branding consultant is not to change you to create a new person. Therefore I do not believe in creating a personal brand. If your goal is to ‘create a personal brand’, you are doomed to fail. Because if your creation doesn’t reflect the reality, sooner or later you will not be able to maintain it.
STOP CREATING YOUR PERSONAL BRAND AND START BEING ONE
It is like using a fake photo on a dating portal. You may attract some interest, but once you show up at the real-life date, the other side will be disappointed. This takes me back to the line I always use that ‘marketing is about making a promise, but branding delivers on experience’.
You may keep a poker face, but when someone call to check, you better have a strong hand.
Read other related articles to find out more about PERSONAL BRANDING >>>
Image, Personal Branding
Executive presence is an unwritten competency for leaders and in today’s economy, it is a must if you want to accelerate your career. Studies* among 4000 professionals show that executive presence constitutes 25% of what it takes to get promoted and equally important skills and qualities.
If you want to be a leader, you have to look like a leader and it goes beyond the appearance. Your presence has to combine those four elements:
- Appearance: How you look
- Behaviour: How you act
- Communication: How you communicate
- Gravitas
How you look – the appearance
Your appearance is a door to your success. Your outer presence simply reflects your qualities. Polished look, neat grooming and attention to details makes a positive impact and creates trust. You appear reliable, organized, tasteful. It is not the most important quality, but it is a good start.
How you act – behaviour and nonverbal communication
The minute you walk through the door you make an impact. Your body speaks volume and before you get a chance to introduce yourself, your posture, movements and gestures are noticed. Handshake, tone of voice, face expressions add to the first impression you make. The way you conduct yourself and your manners are part of the picture. If your body language supports what you are saying, you are doing really good.
How you communicate – verbal communication
Being able to express yourself clearly and in a nice manner, presenting facts and figures, but also being able to have small talk are a key to being listened to. If someone enjoys conversation with you, you are winning the game.
Your values – gravitas
Whether you are an entrepreneur, CEO or manager, people around you are looking for what constitutes you as a person and what brings the value to the group. They are looking for your ‘gravitas’. The ancient gravitas were authority, dignity, devotion, power and virtues.
Along with the skills required for the job, you need to be able to present your gravitas. In every action you take and the word you say, people have to see those values. It is important that you emphasize your positive traits and characteristics. This what makes you stand out, and this is what constitutes a leader. Recognition of your gravitas builds a respect for you and people naturally starts being attracted to you.
If you want to be a leader you have to make people follow you, you have to appeal to them on many levels. The executive presence is a competency that you can learn.
*2012 Report made by Center for Talent Innovation (CTI)
Image, Personal Branding
Your image is a very first thing that is available to others and is immediately evaluated and judged. Even if you truly believe you care more for someone’s values, personality and character, you also judge others based on their appearance. It happens instantly and subconsciously. It is not about rational reasons, but about emotions and impressions. It just feels right or not.
Your image reflects who you are, not only your personality and lifestyle, but also your values and goals. It is a way of communication and says about you much more than you may think. Reflect for a minute on your image…
- Are you easily approachable or rather to be avoided?
- Do you appear confident or shy and timid?
- Do you look trustworthy or irresponsible?
- Do you appear competent and intelligent or inadequate and irrational?
There is no one right image. There is no good or bad image. There is an image that either supports or doesn’t your career and personal goals. Your image matters because it can help you accelerate in your professional and private life. And the image is much more than the appearance. It is also about how you act and communicate. It matters because it is about You.
As an entrepreneur or a corporate executive, you are the business card of the company you represent. And before anyone does business with you, they must first like you and trust you. Now think, does your image and the first impression you make actually can attract people. Can it open them to you, to spend time with you, have a conversation? How likeable are you? How do you make people feel around you? How do you want them to feel?
Image matters because it is about trust. From the first impression you make, you must take responsibility for the way you are perceived. And you are the only person that is in control of it. If your outer presence reflects your qualities, then it is extremely important that your appearance supports the message of authenticity, honesty and reliability.
Image matters because it is one of the pillars of your personal branding. And if you feel confident about the appearance, you feel confident about your actions and you are more willing to take on challenges. Look good and feel good is a simple recipe for success. And it is not about the clothes you are wearing, but the general impression you make.
The image is about the outer presence, while the personal branding is all about the value. Your image is like a packaging for the product, it is either attractive or discouraging. And before people check what’s inside, they have to judge the product by its look. You have a choice to have a great packaging or a poor one. You decide what you communicate via your image. That’s why it matters…
Communication, Image, Personal Branding
Image perception and the first impression creation process is somehow similar to the decision-making process when it comes to buying products. Economics Nobel prize winner Daniel Kahneman describes the decision making process theory in his book ‘Thinking, Fast and Slow’.
While we would like to believe that we make decisions based on a calculation of needs, price and product benefits, we actually based on our intuition and emotions. Kahneman describes two systems: System 1 is the lazy one – intuitive and emotional, the one he calls ‘a machine for jumping into conclusion’.
The conscious assessment of product features and benefits comes later and requires effort and energy. That process is a rational system 2. As Kahneman says: ‘You generally believe your impressions and act on your desires’.
This is exactly what happens when it comes to the first impression. The intuition, feelings and desires take over and we jump into conclusion. We do not have time to analyze all elements, it is the general feeling that is created instantly that impacts us the most.
Similarly to the packaging of the product and information the package contains. Customers rarely spend the time to look at the detailed information. Our brain actively seeks information that confirms its view of the world, and if the information is not available or missing, it simply fills the gaps by making up the stories, that it can access from its own memory.
When it comes to the first impression of someone, we base our opinion on very little information. But our brain needs to fill the gaps, so it draws conclusions to create a full picture. That picture is a result of a person’s previous experience, hence the created image might be different and is more a reflection of own beliefs, values, expectations than the reality.
The more information we have about the other person, the more contacts and interactions, the more detailed the picture is. Another important factor is time. With time we can actually think and assess the information. We suppress the first impression and feelings and we start rationalizing.
Intuition is your sixth sense.
It is striking, how many resemblances it has with a buying process. The less information and time we have to make a buying decision, the more likely we are to make an intuitive, emotional purchase. The cheaper the product, the more likely we are to make the quick decision. If we are buying an expensive product like a house or a car, we take our time, we analyze and compare.
Very similarly we react to people. We heavily rely on the first impression and we quickly jump to conclusions based on persons appearance and behaviour. But when it comes to important matters like choosing an employee, we run an extensive process. We gather information, conduct meetings, compare and evaluate. The first impression gives us the feel, that impacts the way we perceive the candidate. If it is positive we are more likely to interpret the other information to his or her benefit. If the impression is not positive, even the best resume will not convince us.
Communication, Image, Personal Branding
“First impression is an idea, feeling or opinion about a person formed without conscious thought or on the basis of little evidence.”
We deeply believe that it is our character and personality that counts, but the reality is that people make judgements about who we are based on first impression. It is not always the most accurate representation. And because it is formed in very short time and based on a very little information, it is always related to the other persons personal experience. Hence it is someone’s perception of you and not a real image. The accuracy of the image increases with the time. With every event or meeting with that person, we gather more information and that brings more clarity to whom he or she is.
We need to think about first impression as a snapshot, a snapshot that captures the moment and nothing else. And those few first seconds are sufficient to make a conclusion about fresh acquaintances. The first impression is created in seconds at the very first encounter – either in person or over the phone or even via email or website. Surprisingly, it has a lasting effect, as we reckon it impacts the way we perceive the person in 60%.
First impression is also about the initial feeling people have meeting you. How you make them feel is more important than what you are saying. Your appearance together with your body language and the tone of your voice create the atmosphere of the meeting. You can make others feel comfortable and relaxed or stressed and pressured. Think of how people respond to you.
From the scientific point of view, our brain is a thousand years old structure. Thanks to the increased use of our brain capability, we evolved as homo sapiens. But many reactions were inherited from our ancestors, like the one that allows our brain to recognize another human as a threat or friend in a few milliseconds. It has been trained for a thousand years to judge the situation and react very quickly based on little information.
The first impression is not the same for various people. They heavily depend on their expectations, prejudices, beliefs and stereotypes. We all have a tendency to interpret situations, events and objects in our own unique way and the distortion of opinion is the result of personal experience. In the same way we differ in interpreting another person’s appearance and behavior. It is not always a bad thing, it makes life interesting and meeting people an exciting experience.
What we need to remember is that to every person their own opinion looks real, true and solid. While it is only an illusion, their perception is their reality.