Frequently Asked Questions – Your Questions, Answered with Clarity
Everything you need to know about executive presence coaching, personal branding, communication and presentation skills training in Amsterdam.
SERVICES
What services does Julita Davies offer?
Julita works with both individuals and organisations, offering:
- 1:1 Executive Coaching – on executive presence, personal branding, and communication – read more ->
- Corporate Workshops & Training Days – half day, full day, 2 days for groups up to 12 – read more ->
- Keynote Speaking – on personal branding, executive presence, and communication – read more ->
- Cross-Cultural Communication Training – based on The Culture Map by Erin Meyer
- Udemy Online Course – self-paced Personal Branding course (self-service) – go to course ->
- ChatGPT Coaching Agent – on-demand AI coaching tool (self-service) – go to Chat ->
- Workbooks – Personal Branding and Communication & Presentation Skills (used within coaching or training)
Can companies book Julita Davies for in-house workshops and training days?
Yes. Julita offers bespoke in-house corporate trainings and workshops on executive presence, personal branding, communication skills, presentation skills, and cross-cultural communication.
Programmes are available in half day, full day, and multi day formats, designed for groups of up to 12 people.
Each programme is built around your team’s specific challenges and goals, and includes intake and follow-up, a dry run, and all training materials – so the investment goes beyond the training day itself. Travel and accommodation for engagements outside Amsterdam are arranged separately.
Investing in your team’s communication and leadership presence has a direct impact on how they show up with clients, stakeholders, and in high-stakes moments – and that impact is measurable.
To explore the right format and investment level for your organisation, contact Julita via the website to arrange a complimentary 20-minute orientation call.
Go to the Corporate Training & Workshops page ->
What is the Personal Branding course on Udemy?
Julita has authored a highly rated self-paced Personal Branding course on Udemy, designed for professionals who want to build and communicate a strong, authentic personal brand at their own pace. The course is built around the 3D+ methodology — Discover, Define, Drive, and Digital — and is available internationally in English. It is an ideal entry point for professionals who want to explore Julita’s approach before committing to 1:1 coaching.
What is the ChatGPT coaching agent and how does it work?
Julita Davies has developed a custom ChatGPT-based coaching agent that acts as a self-service coaching tool. It allows professionals to explore questions around personal branding, communication, and executive presence at their own pace and on their own schedule – 24/7. It is a digital extension of Julita’s coaching methodology, and a great resource for those who want accessible, on-demand guidance between sessions or as an introduction before starting a full programme.
What workbooks does Julita Davies offer?
Julita has authored two professional workbooks used within her coaching and training programmes:
- Personal Branding Workbook – a practical guide through the 3D+ framework with exercises, reflections, and templates
- Communication & Presentation Skills Workbook – structured frameworks and tools for clearer communication and more impactful presentations
The workbooks are integrated tools, not standalone products – they complement and reinforce the work done in coaching or training engagements.
METHODOLOGY
What methodology does Julita Davies use to deliver corporate training?
Every corporate programme is grounded in four evidence-based learning frameworks, designed to create real, lasting behavioural change – not just awareness.
Learn by doing, not by listening Kolb’s Experiential Learning Cycle means participants learn through direct experience, reflection, and active experimentation. Theory is the smallest part, practice is everything.
Build skills that stick Deliberate Practice (Anders Ericsson) develops specific micro-skills through focused repetition and targeted feedback – vocal modulation, executive body language, narrative flow, and stage presence.
Keep people in the zone Flow Theory (Csikszentmihalyi) maintains optimal engagement by balancing challenge and skill level, building genuine confidence and momentum throughout the session.
Designed the way the brain actually learns The 70:20:10 Model shapes every programme – 70% real-world practice and simulations, 20% peer and trainer feedback, 10% concise relevant theory.
The result is learning that is practical, immersive, and immediately transferable to every high-stakes moment that follows.
What coaching methodology does Julita Davies use?
Julita uses the GROW methodology (Goal, Reality, Options, Will) as her primary coaching framework, providing structure and clear progress markers throughout the coaching journey. This is integrated with:
- A Stoic philosophical approach – focusing on what clients can and cannot control, to build resilience and reduce anxiety
- Confidence-building through practice – structured, progressive skill-building rather than theory alone
- Positive mindset, discipline, and self-mastery – building sustainable habits of thought and behaviour
This combination of structured methodology, philosophical grounding, and practical skill-building creates lasting change rather than short-term fixes.
What is the 3D+ personal branding methodology?
The 3D+ methodology is Julita Davies’ proprietary personal branding framework, developed from her experience in social sciences, corporate leadership, and communication coaching:
- Discover – understanding your values, strengths, and authentic professional identity
- Define – articulating your unique positioning and brand message clearly
- Drive – actively communicating and demonstrating your brand consistently
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- Digital – ensuring your personal brand is visible and coherent online, especially on LinkedIn
The methodology ensures that your personal brand is not a performance – it is a genuine, sustainable expression of who you are and the value you bring.
What is executive presence and why does it matter?
“Executive presence is how you show up with clarity and impact – building an authentic professional image aligned with your gravitas, and being present with charisma.”
It is the combination of confidence, communication clarity, and the ability to command attention without losing your authentic self. For senior leaders, executive presence shapes how they are perceived by boards, stakeholders, and teams – and directly influences career progression, influence, and organisational impact.
Executive presence is not about performing a role. It is about showing up fully as yourself, with intention and authority. This is the foundation of everything Julita works on with her clients.
How does Julita's approach to personal branding differ from other coaches?
Many personal branding coaches focus on LinkedIn optimisation or surface-level messaging. Julita’s approach goes deeper. She works at the level of authentic identity – helping clients discover who they genuinely are professionally before defining how to communicate that to the world.
Her holistic, multidimensional perspective merges corporate business experience, human psychology, neuroscience, social sciences, and communication expertise. The result is a personal brand that feels natural, credible, and sustainable – not a marketing veneer, but a genuine and consistent expression of professional identity.
What is the difference between communication coaching and presentation skills training?
Communication coaching focuses on:
- Personal communication style and tone
- Cultural communication elements – high vs. low context, direct vs. indirect feedback, task vs. relationship orientation
- Language precision – upgraders and downgraders, clarity of thinking and speaking
- Interpersonal communication models and frameworks
Presentation skills training focuses on:
- Public speaking – primarily on stage, in meeting but also online
- Structure, storytelling, and logical flow
- Content development with the audience’s needs at the centre
- Delivery – body language, voice, stage presence, managing nerves
Both are available as standalone programmes or combined, depending on the client’s specific development goals.
CLIENTS & RESULTS
Who is the ideal client for Julita Davies' coaching and training?
Julita works with senior managers, directors, and leaders who are either preparing for their next career step, or working on their current leadership visibility, presence, and communication effectiveness. Her clients are typically high-impact professionals who want to:
- Gain clarity on their next career move and secure a new role
- Strengthen their executive presence and be seen as a credible, authoritative leader
- Build a compelling personal brand and increase visibility (offline and online)
- Communicate with greater confidence, clarity, and authority
For corporate clients, Julita works with organisations that are genuinely committed to investing in leadership development for their teams – not as a box-ticking exercise, but as a strategic priority.
What results can I expect from working with Julita Davies?
Clients working with Julita typically achieve:
- Career clarity – a defined direction and strategy for their next professional step
- New roles and promotions – successfully navigating interviews and positioning themselves for advancement
- Stronger presence – increased visibility and a compelling professional brand online and offline
- Better communication – clearer, more confident, and more authoritative communication with stakeholders at all levels
- Successful presentations – from internal board presentations to TEDx talks and keynotes
Julita has coached TEDx speakers, supported leaders through high-stakes job interviews and keynotes, and helped numerous professionals across industries strengthen their personal brand and executive presence.
For references visit my Testimonials page ->
Does Julita Davies work with expats and international professionals in the Netherlands?
Yes – a significant and valued part of Julita’s client base consists of expats and international professionals working in the Netherlands. All coaching and training is conducted in English.
Julita offers dedicated cross-cultural communication coaching and training based on The Culture Map by Erin Meyer, which is specifically designed to help international professionals navigate Dutch business culture. Topics include:
- The Dutch approach to direct communication and frank negative feedback
- Flat hierarchy and consensus-driven decision-making (the “polder model”)
- Task-oriented vs. relationship-oriented working styles
- High-context vs. low-context communication across cultures
For international professionals in Amsterdam multinationals, tech companies, and financial institutions, this cross-cultural dimension is often the missing piece in leadership development.
PUBLIC SPEAKING & PRESENTATION SKILLS
What are the most common presentation mistakes professionals make?
Based on over 20 years of experience and hundreds of coaching sessions, Julita consistently identifies three root causes of ineffective presentations:
- Lack of structure – content that is disorganised, with no logical flow and no single, clear key message. The audience leaves confused about what they were meant to take away.
- Content issues – trying to say too much, spending too long on background (“the me part”) rather than focusing on what is relevant and valuable for the audience, and relying on overloaded PowerPoint slides as a substitute for clear thinking.
- Poor delivery – lack of comfort and confidence on stage, limited awareness of body language and voice, and over-reliance on slides as a script rather than a visual support.
The good news: all three are coachable. With the right frameworks and practice, professionals at any level can become confident, compelling presenters.
How does Julita Davies help clients overcome public speaking anxiety?
Julita takes a science-based approach to public speaking anxiety. She begins by explaining the physiology and psychology behind stage fright – including how hormones like adrenaline and cortisol affect the body, and why the fear of public speaking is a primal, evolutionary response rooted in the feeling of being exposed and vulnerable in front of others.
“Understanding why you feel the way you do is already a powerful step toward changing it.”
She then provides practical techniques to reframe the mental experience and manage the physical symptoms – turning the nervous energy of adrenaline from an obstacle into a performance asset. Confidence is built progressively through structured practice, a positive and disciplined mindset, and the gradual accumulation of real speaking experience in safe, supported environments.
Does Julita Davies coach for specific high-stakes speaking situations?
Yes. Julita has specific experience coaching for high-pressure speaking contexts, including:
- TEDx talks – as a recognised TEDx Speaker Coach
- Job interviews – including senior and executive-level interviews
- Keynote presentations at conferences and industry events
- Company presentations and internal leadership events
- Board-level and stakeholder presentations
As a Judge in Toastmasters International Speech Contests, Julita brings rare evaluative expertise – she understands exactly what separates a forgettable presentation from one that leaves a lasting impression.
PRACTICAL
How much does coaching or training with Julita Davies cost?
Individual Coaching:
- 90-minute session – €280
- Coaching package (8 sessions × 90 min) – from €2,240
- Intake session (45 min) – €100, deducted from the package cost
Corporate Training:
- Half day (groups up to 12) – from €6,000
- Full day (groups up to 12) – from €9,600
- Two day (groups up to 12) – from €18,000
- Includes: intake (1 hr) + follow-up (1 hr), optional dry run (1 hr), all training materials
- Training venue, travel and accommodation not included for off-site engagements
Julita works with a selective group of clients to ensure genuine focus and impact. Investment reflects the depth of experience, the rigour of the methodology, and the quality of outcomes delivered.
How long does a coaching programme with Julita Davies last?
Coaching packages typically run between 8 and 12 sessions of 90 minutes, held every two weeks. This means a standard programme spans approximately 4 to 6 months – sufficient time for genuine behaviour change, skill development, and measurable, lasting progress.
The process begins with a paid 45-minute intake session at €100 (deducted from the total package cost). This session is used to align on goals, explore key challenges, and ensure the coaching relationship is the right fit before committing to a full programme.
Does Julita Davies offer online coaching?
Yes, online 1:1 coaching sessions are available and accessible to professionals across the Netherlands and beyond. Online is available for coaching sessions and shorter presentations up to 1 hour.
Workshops, training days, and multi-hour programmes are delivered in person for maximum effectiveness – because real skill-building in communication and presentation requires real-time, in-the-room practice and direct feedback.
How do I get started working with Julita Davies?
For individual coaching:
Contact Julita via the website contact form or email to book a paid 45-minute intake session at €100. This cost is deducted from the total coaching package. The intake session ensures both parties are aligned on goals, fit, and expectations before committing to a full programme.
For corporate training and workshops:
Contact Julita via the website form or email to arrange a complimentary 30-minute orientation call. This call is used to understand your team’s challenges, desired outcomes, and the most appropriate format and programme design.
For self-service:
Explore the Udemy Personal Branding course or the ChatGPT coaching agent as a starting point – both are available directly from julitadavies.com home page.
BACKGROUND & EXPERTISE
Who is Julita Davies and what makes her different from other coaches in Amsterdam?
Julita Davies is an Amsterdam-based executive presence, personal branding, and communication coach with over 20 years of international corporate experience. She holds a Master’s degree in Social Sciences and works as Director of Business Excellence at Philips, where she is also a coach at Philips United Coaches and trainer at Philips University.
“I merge my international corporate experience, public speaking mastery, social sciences background, and coaching expertise into a holistic, multidimensional approach — because showing up with impact requires more than one dimension.”
What makes Julita unique is the rare combination of corporate director credibility, a Distinguished Toastmaster (DTM) award — the highest recognition from Toastmasters International — TEDx Speaker Coach experience, and published intellectual property including a Udemy personal branding course, a Personal Branding workbook, and a Communication & Presentation Skills workbook. She also integrates insights from human psychology, neuroscience, and cross-cultural communication into everything she does.
What qualifications and certifications does Julita Davies hold?
Academic: Master’s degree in Social Sciences (dissertation focused on how media construct the image of the modern woman).
Public Speaking & Communication:
- Distinguished Toastmaster (DTM) — highest award from Toastmasters International, awarded 2020
- Member of Toastmasters International since 2014
- Award-winning speaker and Judge in International Speech Contests
- TEDx Speaker Coach
Professional Certifications:
- Agile PM® — APMG
- Facilitation Foundation — APMG
- Agile Coaching ICP-ACC®
- Agile Team Facilitation ICP-ATF®
- Agile Team Coach
- Agile Leadership
- Change Management
Julita is also a coach at Philips United Coaches and a trainer at Philips University.
What is a Distinguished Toastmaster (DTM) and why does it matter for a communication coach?
The Distinguished Toastmaster (DTM) is the highest level of achievement within Toastmasters International — the world’s leading organisation for communication and leadership development. Earning a DTM requires completing multiple advanced speaking and leadership programmes, mentoring other members, and demonstrating sustained excellence over many years.
For a communication coach, the DTM is meaningful proof of deep, practical mastery — not just academic knowledge of public speaking theory. Julita Davies earned her DTM in 2020, having been a Toastmasters member since 2014, and continues to judge at International Speech Contests.
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CONSULTANCY – TRAINING – WORKSHOPS – PRESENTATIONS – KEYNOTES