Career Brand Management, Image, Personal Branding
Executive presence is the skill set that enables individuals to inspire confidence and project authority, particularly in leadership roles. Often viewed as a mysterious quality, executive presence is not an innate trait but a skill that can be developed and refined over time.
In its simplest form, it represents the ability to instill trust among subordinates, peers, and senior leaders alike. It’s about demonstrating that you are the leader others want to follow, can be relied upon, and possess the potential for significant achievements.
Understanding executive presence is crucial for career advancement. Opportunities such as promotions, high-visibility projects, and key assignments often arise in your absence, and the confidence inspired in decision-makers can greatly influence these pivotal choices. The more significant the opportunity, the more essential executive presence becomes.
1. Appearance, Poise, and Confidence
Your appearance plays a crucial role in how others perceive you in a professional environment. First impressions matter greatly, and the way you present yourself can significantly impact your credibility and influence.
- Dress for the Occasion: The way you dress underscores the importance of presenting yourself in a polished and appropriate manner. By dressing well, you not only align yourself with the organization’s culture but also convey respect for both yourself and your colleagues.
Being Fit and Well-Groomed: Although beauty is subjective, research shows that attractiveness can influence career outcomes. However, executive presence is not solely about looking like a model; it’s about demonstrating your commitment to health and well-being. A fit and well-groomed appearance signals discipline and self-respect, which can enhance your executive presence and make you more approachable.
Poise and Confidence: Poise is an elusive quality that combines charisma and authority, enabling you to project confidence even in challenging situations. Individuals with poise exhibit an “easy self-possessed assurance” that naturally draws others in. True executive presence requires authenticity, meaning you feel comfortable in your skin and focus on fostering connections rather than seeking to dominate. When this self-assuredness is paired with appropriate verbal and non-verbal cues, it becomes magnetic, attracting people toward you.
2. Effective Communication
Effective communication is a cornerstone of executive presence. The way you speak significantly influences your ability to connect with others and command respect.
- The Sound of Your Voice: Your voice is a crucial tool in your communication arsenal. If your voice lacks clarity or authority, it may be beneficial to invest in voice coaching to develop better pitch and breathing techniques.
- Commanding the Room: Leaders with executive presence excel at making strong first impressions and establishing a connection with their audience. They skillfully incorporate storytelling and anecdotes into their presentations, making their communication relatable and memorable. Avoiding filler words enhances their credibility and reinforces their authority.
- Body Language: Non-verbal cues often convey more than words. Research indicates that only seven percent of a message comes from the words themselves, while 38 percent relies on vocal tone, and a staggering 55 percent is determined by body language. Therefore, maintaining an upright posture and using open hand gestures can significantly enhance your presence.
By mastering these elements of communication, you can greatly enhance your executive presence, fostering meaningful connections with your audience.
3. Gravitas
Gravitas is a fundamental aspect of executive presence that encapsulates how you act in the workplace. It’s not about adopting a diva-like attitude; it’s about embodying qualities that inspire trust, capability, and respect.
- Showing Grace Under Fire: Individuals with gravitas excel at maintaining composure during challenging situations. They project calm and resilience, quickly bouncing back from setbacks and openly acknowledging their mistakes.
- Being Assertively Decisive: Assertiveness means articulating what you want clearly while remaining open to others’ perspectives. Assertive leaders make decisions without being overbearing, effectively influencing their peers.
- Speaking Your Truth: Gravitas also involves the courage to express your views honestly, even when they diverge from popular opinion. This requires a willingness to offer constructive feedback with discretion and care.
- Emotional Intelligence: High emotional intelligence is essential for effective leadership. It allows you to inspire and nurture relationships with team members, fostering trust and respect.
- Strong Personal Branding: Authenticity is key to gravitas. Presenting the genuine you—complete with quirks and imperfections—makes you relatable and strengthens your leadership style.
The Benefits of Executive Presence
In summary, executive presence is a multi-faceted skill set that includes appearance, communication, and gravitas. By actively developing these elements, you can enhance your ability to inspire confidence, project authority, and cultivate trust among colleagues and superiors. Moreover, executive presence elevates your professional image and significantly impacts your career trajectory, opening doors to new opportunities and leadership roles.
Ultimately, the benefits of executive presence extend beyond personal success. It fosters an environment of collaboration, respect, and empowerment, enabling you to lead effectively and inspire others. By mastering executive presence, you position yourself as a leader others want to follow, paving the way for a successful and fulfilling career.
If you’re interested in exploring this topic further or are looking for a keynote speaker or workshop, I’d be happy to help.
Whether it’s personalized advice or a tailored presentation you’re after, feel free to get in touch to discuss how we can work together. Contact me today!
Career, Career Brand Management
Having a list of New Year’s Resolutions? Well, how about your professional goals? Have you thought about your career in 2017?
It is time for Your Career Brand Management.
This series of articles is designed to help you create, manage, and communicate a strong career brand for professional growth and career success.
Research shows people do not spend much time on planning their professional career. And they should, because the job market changed dramatically in the last decade. People change jobs more often than in the past and have to put more effort to manage their own employability. A degree is no longer a guarantee of the career success. Many professionals work in positions that have nothing or very little to do with their academic qualifications and the career pathways became non-linear. Job market is more competitive and less secure.
So how can you succeed in the race and achieve a competitive edge in the job market?
The term career management is often used to describe workforce development programs undertaken by corporations or organizations and aimed at managing the careers of their employees. For many individuals, participation in such a program can be very beneficial. Yet, many people either are not given such an opportunity, or simply relies on company navigating their career without much planning. Often people just take a tactical approach, jump into opportunities or take immediate actions for quick payoffs. A strategic approach is focused on long-term goals, and career planning decisions.
WHAT IS A CAREER BRAND?
Career Brand is a perception of someone’s work related capabilities and expertise by various audiences, most notably employers.
Career brand has two components:
– a functional component
– an emotional component
Functional component is your marketable skills. Those are generally divided into two categories:
– hard skills – Hard skills are teachable abilities or skill sets that are easy to quantify. They might be specific to an industry, trade or a profession.
– soft skills – non cognitive skills or personal attributes that enable someone to interact effectively and harmoniously with other people. They are desirable qualities for certain forms of employment that do not depend on an acquired knowledge.
An emotional component is your Image. Your image is a combination of 3 elements:
– Appereance
– Behaviour
– Communication
Your image is a critical part of your career brand and has to be consistent with your functional component, and has to support your professional goals. Most importantly, both personal skills and image can be successfully self-managed and self-marketed in a strategic way.
A strong brand is one that is based on a strong skill portfolio and is reinforced by a powerful personal image.
Skills alone, are not a guarantee of success, neither is your degree nor years of experience. You need to find a way to effectively market yourself. On the other hand, heavily promoted personal image, that is not rooted in real skills, may vanish quickly.
HOW TO MAINTAIN YOUR OWN EMPLOYABILITY?
To maintain your own employability, you need to focus on 3 areas:
– you need to assess your skills portfolio and develop those, which are necessary for career success
– you need to develop capabilities to acquire new skills on your own
– you need to market yourself effectively
SET YOUR CAREER GOALS
But before you start working on a critical skill set, you should be able to set yourself career goals.
This brings us to the first practical exercise I have for you. Sounds simple, but often turns to be quite a challenge. Since it is a beginning of the year, I would like you to answer this question:
What is your career goal? Who would you like to be in 3, 5, 10 years career wise?
Define: What position would like to be in? What company? What industry?
If you have a clear answer for this, second question is why?
Why would you like to become that person?
Answer: What impact you would make? How your life would change? What would you achieve?
Take your time to answer those 2 critical questions, because your goal and motivation should be a driving force behind everything you do. Think, if the career goals reflect your personality and your values? Think of the steps you would need to take to reach your professional goal? Think of what would stop you from achieving your goal?
NEXT WEEK
Next week we will focus on skills portfolio and skills gap analysis. I will also explain the difference between skill based and competency based job ads, and show you how to read the job ads and create CV and motivational letter, that best address the requirements, but also is a best way to market yourself.
Image, Personal Branding
Executive presence is an unwritten competency for leaders and in today’s economy, it is a must if you want to accelerate your career. Studies* among 4000 professionals show that executive presence constitutes 25% of what it takes to get promoted and equally important skills and qualities.
If you want to be a leader, you have to look like a leader and it goes beyond the appearance. Your presence has to combine those four elements:
- Appearance: How you look
- Behaviour: How you act
- Communication: How you communicate
- Gravitas
How you look – the appearance
Your appearance is a door to your success. Your outer presence simply reflects your qualities. Polished look, neat grooming and attention to details makes a positive impact and creates trust. You appear reliable, organized, tasteful. It is not the most important quality, but it is a good start.
How you act – behaviour and nonverbal communication
The minute you walk through the door you make an impact. Your body speaks volume and before you get a chance to introduce yourself, your posture, movements and gestures are noticed. Handshake, tone of voice, face expressions add to the first impression you make. The way you conduct yourself and your manners are part of the picture. If your body language supports what you are saying, you are doing really good.
How you communicate – verbal communication
Being able to express yourself clearly and in a nice manner, presenting facts and figures, but also being able to have small talk are a key to being listened to. If someone enjoys conversation with you, you are winning the game.
Your values – gravitas
Whether you are an entrepreneur, CEO or manager, people around you are looking for what constitutes you as a person and what brings the value to the group. They are looking for your ‘gravitas’. The ancient gravitas were authority, dignity, devotion, power and virtues.
Along with the skills required for the job, you need to be able to present your gravitas. In every action you take and the word you say, people have to see those values. It is important that you emphasize your positive traits and characteristics. This what makes you stand out, and this is what constitutes a leader. Recognition of your gravitas builds a respect for you and people naturally starts being attracted to you.
If you want to be a leader you have to make people follow you, you have to appeal to them on many levels. The executive presence is a competency that you can learn.
*2012 Report made by Center for Talent Innovation (CTI)
Image, Personal Branding
Your image is a very first thing that is available to others and is immediately evaluated and judged. Even if you truly believe you care more for someone’s values, personality and character, you also judge others based on their appearance. It happens instantly and subconsciously. It is not about rational reasons, but about emotions and impressions. It just feels right or not.
Your image reflects who you are, not only your personality and lifestyle, but also your values and goals. It is a way of communication and says about you much more than you may think. Reflect for a minute on your image…
- Are you easily approachable or rather to be avoided?
- Do you appear confident or shy and timid?
- Do you look trustworthy or irresponsible?
- Do you appear competent and intelligent or inadequate and irrational?
There is no one right image. There is no good or bad image. There is an image that either supports or doesn’t your career and personal goals. Your image matters because it can help you accelerate in your professional and private life. And the image is much more than the appearance. It is also about how you act and communicate. It matters because it is about You.
As an entrepreneur or a corporate executive, you are the business card of the company you represent. And before anyone does business with you, they must first like you and trust you. Now think, does your image and the first impression you make actually can attract people. Can it open them to you, to spend time with you, have a conversation? How likeable are you? How do you make people feel around you? How do you want them to feel?
Image matters because it is about trust. From the first impression you make, you must take responsibility for the way you are perceived. And you are the only person that is in control of it. If your outer presence reflects your qualities, then it is extremely important that your appearance supports the message of authenticity, honesty and reliability.
Image matters because it is one of the pillars of your personal branding. And if you feel confident about the appearance, you feel confident about your actions and you are more willing to take on challenges. Look good and feel good is a simple recipe for success. And it is not about the clothes you are wearing, but the general impression you make.
The image is about the outer presence, while the personal branding is all about the value. Your image is like a packaging for the product, it is either attractive or discouraging. And before people check what’s inside, they have to judge the product by its look. You have a choice to have a great packaging or a poor one. You decide what you communicate via your image. That’s why it matters…
Communication, Image, Personal Branding
Image perception and the first impression creation process is somehow similar to the decision-making process when it comes to buying products. Economics Nobel prize winner Daniel Kahneman describes the decision making process theory in his book ‘Thinking, Fast and Slow’.
While we would like to believe that we make decisions based on a calculation of needs, price and product benefits, we actually based on our intuition and emotions. Kahneman describes two systems: System 1 is the lazy one – intuitive and emotional, the one he calls ‘a machine for jumping into conclusion’.
The conscious assessment of product features and benefits comes later and requires effort and energy. That process is a rational system 2. As Kahneman says: ‘You generally believe your impressions and act on your desires’.
This is exactly what happens when it comes to the first impression. The intuition, feelings and desires take over and we jump into conclusion. We do not have time to analyze all elements, it is the general feeling that is created instantly that impacts us the most.
Similarly to the packaging of the product and information the package contains. Customers rarely spend the time to look at the detailed information. Our brain actively seeks information that confirms its view of the world, and if the information is not available or missing, it simply fills the gaps by making up the stories, that it can access from its own memory.
When it comes to the first impression of someone, we base our opinion on very little information. But our brain needs to fill the gaps, so it draws conclusions to create a full picture. That picture is a result of a person’s previous experience, hence the created image might be different and is more a reflection of own beliefs, values, expectations than the reality.
The more information we have about the other person, the more contacts and interactions, the more detailed the picture is. Another important factor is time. With time we can actually think and assess the information. We suppress the first impression and feelings and we start rationalizing.
Intuition is your sixth sense.
It is striking, how many resemblances it has with a buying process. The less information and time we have to make a buying decision, the more likely we are to make an intuitive, emotional purchase. The cheaper the product, the more likely we are to make the quick decision. If we are buying an expensive product like a house or a car, we take our time, we analyze and compare.
Very similarly we react to people. We heavily rely on the first impression and we quickly jump to conclusions based on persons appearance and behaviour. But when it comes to important matters like choosing an employee, we run an extensive process. We gather information, conduct meetings, compare and evaluate. The first impression gives us the feel, that impacts the way we perceive the candidate. If it is positive we are more likely to interpret the other information to his or her benefit. If the impression is not positive, even the best resume will not convince us.
Personal Branding
Branding is often associated with products and services, but personal branding takes the concept a step further. It’s not about what you sell, but who you are.
Your personal brand is a holistic representation of you—your image, reputation, and the values you project. Every detail, from your professional attire to the look of your office, and even a seemingly small item like your business card, plays a role in shaping how others perceive you.
Why Personal Branding Matters
In today’s competitive world, building and maintaining a strong personal brand is critical for career advancement and success. Your brand is the cornerstone of your professional identity, and it’s not something you can afford to leave to chance. A well-crafted personal brand can open doors to new opportunities, foster trust with business partners, and create lasting relationships. People do business with those they know, like, and trust—and a consistent, authentic brand helps you earn that trust.
Strategic Planning for Personal Brand Success
Creating and managing your personal brand is a strategic process. It’s not just about how you present yourself physically, but also how you communicate, behave, and interact with others. To begin this journey, you must first evaluate your current image and the way you’re perceived. This reflection allows you to identify gaps between how you see yourself and how others view you. From there, you can start to craft a plan that bridges that gap and aligns your image with your goals.
This strategic planning involves asking important questions: What message do I want to convey to my audience? How do I want to be perceived by my colleagues, clients, and peers? What values are at the core of my professional identity?
When you define your message, you gain control over your narrative. Whether you’re in a job interview, meeting new clients, or attending a networking event, your personal brand helps you make an immediate and lasting impression. It signals to others whether you align with their expectations and can fulfill their professional needs.
A Continuous, Evolving Process
It’s important to recognize that personal branding is not a one-time effort—it’s an ongoing process. As you grow in your career, your goals may shift, and so must your brand. Regularly evaluating your brand allows you to ensure it remains relevant and continues to serve you well. Staying consistent is key, but that doesn’t mean you can’t evolve. As you develop new skills, take on different roles, or expand into new areas, your brand should reflect these changes, while staying true to your core values.
Reputation and Perception: The Foundation of Your Brand
Your personal brand is deeply tied to your reputation and how you’re perceived by others. These perceptions are shaped by numerous factors, including your behavior, communication style, and how you handle various situations. However, while you can control the elements of your image, such as how you dress or communicate, you cannot control how others interpret those signals. Everyone views you through the lens of their own experiences, beliefs, and values, making perception a complex and nuanced part of personal branding.
It’s crucial to understand that your brand is not inherently good or bad—it’s either aligned with your audience’s expectations or it’s not. The key to building a successful brand lies in making it resonate with your target audience. A strong personal brand enhances trust, credibility, and professional relationships. By focusing on authenticity, you’ll ensure your brand consistently reflects who you are at your core, rather than an image you think others want to see.
Personal Branding and Career Development
Building a personal brand is not just about making a good impression—it’s about shaping your career trajectory. A strong, well-managed brand can be a powerful tool in advancing your career, enabling you to stand out in a crowded market, land job offers, and secure leadership roles. It also plays a vital role in your long-term reputation. In the age of social media and digital footprints, your personal brand extends beyond face-to-face interactions. How you present yourself online through platforms like LinkedIn, or even your social media profiles, is just as important as in-person interactions.
A successful personal brand is built on authenticity and consistency. It should never feel forced or unnatural. Instead, it should reflect the values that are an inherent part of you. By focusing on developing your strengths and managing your weaknesses, you can craft a personal brand that boosts your professional effectiveness and enhances your social life.
Owning Your Brand: Control Your Narrative
To truly leverage the power of personal branding, you must take control of your identity and manage it with purpose. Ask yourself: What do I want my audience to know about me? How do I want them to feel when they interact with me? Whether you’re working with business partners, clients, or interviewing for new opportunities, your brand should convey confidence, trustworthiness, and expertise.
Dave van Hose from Speaking Empire puts it well when he says, “Show up like no other.” This means making a remarkable and memorable first impression, one that resonates both emotionally and intellectually with your audience. People tend to trust those who make them feel comfortable and confident, and your personal brand can help you achieve that.
By mastering the art of personal branding, you gain control over both your career and your personal life. A strong, strategically planned brand helps you gain the trust and respect of others, positioning you for success. With consistent effort and a clear focus, your personal brand will not only enhance your reputation but also unlock new opportunities and set the foundation for a prosperous career.
Personal Branding
If you wonder whether you have or not your personal brand, I can assure you have one. And if you wonder what it is, well… this is simply “what people are saying about you when you are not in the room”.
It is your reputation and how you are perceived by others. Whether you are aware of it or not, you have a brand, you may only not be in control of it, but your appearance and behavior are constantly evaluated by people around you.
So the question is: are you managing your reputation? Do you do it proactively? Or you let other people to decide for you?
The way you dress, present yourself on the phone, what you say on your resume when applying for a job, but also how you present yourself online – via social media or personal blog – it all creates an image of you.
You need to ensure that the information about you in online world is aligned with your brand and your offline image.
Your personal brand starts offline and later can be mirrored online. If you create a great image online that is in no way close to real life, you probably won’t be able to maintain your brand. Because brand is about the values and trust. You need to be honest with yourself and present yourself in an authentic way. It is crucial to build your brand from inside out in a way it represents the best of you in a way it is relevant and meaningful to your target audience.
You should think about your branding statement, a value you want to deliver to people around you – whether on personal or professional level.
Decide who you are and what you want, what you are good and passionate about and most importantly how can you help others.
Every interaction is a branding opportunity, so you want to make the most of it. If you have a message, find a way to communicate it. To do it, you need to consider the offline world – your appearance, behavior, communication style as well as online channels. Look at your blog, Facebook, Twitter and see what your post are saying about you, what is communicated by the photos you add. What image emerges from all those channels together? Is it a consistent image, does that image support your personal and professional goals?
Image
„An image” means a subjective perception of a given person; it is a picture created by fragmentary and random capture of particular features and details of an appearance and behaviour, and resulting from a relation we are in with a given person.
It means that celebrities’, stars’ or politicians’ image is only a fragmentary picture created on the basis of how these people present themselves or how are presented in media – on television, in the press or on the Internet. Seldom do we have an opportunity to meet them in person and spend enough time to state that we know a given person very well.
What is a fake image then? It is an image created in a fake way, for example for the purposes of promotion of a certain art work, or a political campaign. Such falsification will be planned and consistently conducted and can be particularly successful, which can be exemplified by Andrzej Lepper’s image, who gained the position of the vice-Prime Minister wearing branded suits, expensive shoes, and even more expensive watch. This image was fake from the very beginning. It was created for the purposes of the political campaign, promoted widely in many areas, which consequently helped Samoobrona’s leader to climb the political career ladder.
I will refer to my definition of an image again, that is to three elements:
Appearance, behaviour and individual features
- Appearance can be relatively easily changed – a visit at a stylist’s, hairdresser’s and make-up artist can work wonders.
- A second step is working on non-verbal communication – also referred to as body language: mimics, gestures, posture, walk, as well as verbal one – speech, intonation, vocabulary. What is required is both the whole body training and a speech organ, classes on movement will be necessary, a bit of knowledge about acting and classes on rhetoric and voice emission (timbre, intonation, breath).
- Finally, the last step is related to individual features which are strictly related to our personality and upbringing, and contain the whole system of values, our convictions and life attitudes. This element of the image is also associated with the knowledge and competences we gained. Since creation of this element took a number of years, it’s difficult to interfere with it and flexibly change unlike haircut or clothes. This element is the one which viewers recognise with regard to a longer meeting with another person or during a long exposure of a given person in media.
When the first element of the image is created and audience pays attention to it, we talk about extrinsic features, that somebody is elegant, neat, presents well, is classy and stylish etc.
Considering the second element, a viewer captures the attitude and the behaviour: behaves like a typical politician, statesman, is charismatic, draws attention.
When the third element is spotted, then personality traits, knowledge and skills are defined – smart, knowledgeable, able to discuss, firm or sensitive, authoritative or friendly etc.
But the consistency of all these elements provides the final picture of a given person (yet in the case of people popular in media it will be a media picture, not a real picture).
Is it feasible to falsify an image? Yes, in particular the first and second element, the third one is a way more difficult, which can explain the success of Andrzej Lepper and his collapse. A viewer, who initially bought a new image of Samoobrona’s leader, was disappointed in the course of time.
A fake image can be built also in relations with people, when we aim to be considered somebody else. Frequently, we just attempt to do good, e.g. during a job interview. We add several details to a CV, which is supposed to present a person in a positive light, yet not necessarily real light.
Similarly, in female-male relations, we want to stand out somehow, add some additional features, underline that we know somebody who is famous or important. It is also falsifying an image because we make another person create a different perception of us.
A problem of the fake image is the fact that it is particularly hard to maintain it, which sooner or later results in its disappearance. Disappointment is directly proportional to the scale of falsification. While we can forgive one’s weakness or mistakes, a deliberate falsification cannot be easily forgiven. Therefore genuineness and consistency of an image are fundamental if one aims to achieve success, according to the rule “What you see is what you get”.
