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Agile Marketing – Necessity or hype?
Thinking about transitioning to agile marketing, but not sure where to start? Here are 5 steps to begin with…
The workforce of the future
Do you have what it takes to stay attractive in the future workplace? What skills you need to have or develop to have a competitive advantage?
Instagram for Photo Models
Do you want to gain more exposure as a model and attract business? Instagram is a great place to start!It is not only a social media platform but a business tool and many photographers and agencies use it to scout for talent and companies to cooperate and promote...
How to write a bio for a photo model
Short, powerful bio is what you need to present yourself in a professional manner. Today I want to share with you a few tips on how to write your own bio, which you can use on your social media and model resume. A good bio should communicate who you are, what you do...
How to run photography like a business – online presence for photographers
As a photographer you should be free to create your art, but charge like a business. Nowadays every business has to exist and be promoted online. I had the pleasure of working with several photographers and got a unique insight into the way they build their online...
Personal Branding vs Product Branding
Every single public presentation or private consultation I start with explaining 2 things: what personal branding is about and what are the similarities and differences between personal and product branding. First one, my approach to personal branding is about...
Career Brand Management – Skills Portfolio
To maintain your own employability, you need to develop capabilities to acquire new skills on your own or develop those which are necessary for career success. Today, you will find out how to assess your own skills, how to perform skills gap analysis and how to read...
Career Brand Management – Strategic Approach to Your Career
Having a list of New Year's Resolutions? Well, how about your professional goals? Have you thought about your career in 2017? It is time for Your Career Brand Management. This series of articles is designed to help you create, manage, and communicate a strong career...
My New Year wishes for YOU!
New Year is around the corner and people take time to look at the year that just passed. So did I, and I have to say it was a great year, because I managed to do things I love and I am passionate about. I travelled to amazing places (Las Vegas, Los Angeles, Hollywood,...
Confident, comfortable and convincing – create bold stage presence
Public speaking is a skill and you can learn it. While the content is the key, your presentation skills will make a difference in how the audience will respond to it and how much they will benefit from it. Are you preparing to deliver a presentation and feeling...
End of the Year speech – tips for delivering the ultimate company speech
End of the year is a time of looking back and summarizing achievements and making plans for the New Year. It is the time of Christmas parties, awards giving evenings and company speeches. If you are the one to deliver a speech, here are a few tips on how to...
What I learned as a Toastmaster
I have never been shy of standing in front of a crowd, big or small. I have to admit, I enjoyed being in the spotlight and surely I love to talk. Years of company training sessions, various professional presentations and I thought I knew it all. When I went to my...
Business etiquette for professionals – leadership skill or relict of the past
When bringing up the subject of business etiquette, I often sense the natural resistance to any imposed rules. We tend to treat those rules as if they restrict the freedom of our behaviour. But I like to think of etiquette as a Highway Code. Compliance with the rules...
Cufflinks – an accessory of polished professional
Are the cufflinks an essential element of office wear or they should be reserved for formal occasions? For gentleman who wants to stand out or show his status, cufflinks are a great accessory that make a statement. Clothes do not make the man, but attention to...
Image of a leader – your executive presence
Executive presence is an unwritten competency for leaders and in today's economy, it is a must if you want to accelerate your career. Studies* among 4000 professionals show that executive presence constitutes 25% of what it takes to get promoted and equally important...
Why your image matters?
Your image is a very first thing that is available to others and is immediately evaluated and judged. Even if you truly believe you care more for someone's values, personality and character, you also judge others based on their appearance. It happens instantly and...
Body language: make a good impression
Body language impacts how others perceive you. What really matters, it is not what you say, but how you say it and, most importantly, how your body conveys that message. According to the research studies - words, tone of voice and body language - account...
Neuroscience of the first impression
Image perception and the first impression creation process is somehow similar to the decision-making process when it comes to buying products. Economics Nobel prize winner Daniel Kahneman describes the decision making process theory in his book ‘Thinking, Fast and...
Update your wardrobe – summer look for business professional
Summer is a great time to look at your wardrobe and refresh it a bit for the season. Your thick woolen suits and double ply cotton shirts should be replaced with light garments and thin fabrics. Warm season is also a great time to wear bright colors and you should not...
First impression you make only once
"First impression is an idea, feeling or opinion about a person formed without conscious thought or on the basis of little evidence." We deeply believe that it is our character and personality that counts, but the reality is that people make judgements about who we...
5 tips for your personal brand
Understanding that client's perception of you impacts your relationship and your business is a first step to look into your personal brand. If you do not have yet a strategy for developing and maintaining your personal branding, here are 5 elements you need to...
The importance of non verbal communication
"Body language is the process of using facial expressions, gestures, gaze, tone of voice and postures in order to send and receive non-verbal messages." Language, as a form of communication, is quite a recent discovery. Considering the history of a mankind, and while...
Greetings card for Easter – Etiquette Tips
Have you already prepared and sent your Easter greetings cards? No? Probably you are not the only one. Nowadays, we simply send an email, sms or post a general wishes on Facebook. While sending traditional cards might seems to be obsolete, it still is a nice gesture...
How to achieve timeless elegance – tips for modern gentleman
Ever wonder how some men look good with such a little effort? The key to timeless elegance are bold classic pieces in your closet that will make you look and feel good. Having those is a base for every outfit, that can be accessorised with a stylish seasonal elements....
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